Before defining your target audience, try to properly analyze your product or service. Are you targeting individuals or businesses? Because the services you offer are different, you may need to reach different groups of customers. So it’s important to know…
Direct marketing is a communication system that aims to create a direct relationship with a specific target. Generally speaking, this communication is done without intermediaries, sometimes through personalized and incentive messages, to obtain measurable and immediate results. So how do…
Data is one of the big competitive advantages for all companies. Its generic term also corresponds to a business, a tourist site, or a cultural place. Indeed, collecting information for your database will allow you to get to better know…
Direct marketing is to communicate with the customer without an intermediary. It is done through a personalized message to reach the customer and see his reaction. Find out how this technique works in the field of marketing. What is direct…