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What are the main steps in marketing evolution?

Marketing is a highly important concept in society. Indeed, it is within the consumption society that large-scale sales strategies have evolved to push buyers to opt more and more for services or products. Thus, marketing has taken, over the years,…

Website: who to call for your project management?

When you decide to start your Internet project, you certainly have business objectives to multiply your earnings. But to achieve this, you need to properly manage your project. There are key steps to follow for your website project management. What…

How to conduct a technical audit of your website?

Over the years, the website audit has gradually disappeared from the radar screen while it was very popular in the 90s to the year 2000. However, in the most integral way, in addition to a marketing perspective, especially in the…

Customer experience, the basis of digital marketing strategy

These days, people search for products and services on the web, make electronic purchases and conduct transactions with online retailers. As customers have gone digital, businesses must also create digital experiences for their customers. The new market reality encourages companies…

What are the media used for advertisement?

The growth of your business depends essentially on the way you communicate. The gain in visibility is fundamental for the seduction of many customers. In fact, a company can only reach prospects through good advertising media. Television, radio, and press…

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