Social networks are no longer simple means of communication. They have now become veritable marketing tools for companies and for the business world. Nevertheless, to better stand out, you have to be able to use the right one. Here are 3 of the most influential social networks for a digital marketing strategy. Social networks are no longer simple means of communication. They have now become veritable marketing tools for companies and for the business world. Nevertheless, to better stand out, you have to be able to use the right one. Here are 3 of the most influential social networks for a digital marketing strategy.
Facebook: an effective way to increase your leads
Launched in 2004, Facebook appears as one of the first social networks on the planet. Over the years, it has continued to attract more and more users. And today, it is one of the most popular social networks in the world with more than 2.80 billion active subscribers every day. Faced with this dazzling fame, it would be impossible to fail to use it to increase your prospects. Whether young, adult, or even old, almost everyone has a Facebook account. Every company, regardless of its products, can always find its own targets on this platform. In addition, it currently has many options for professionals such as content sharing, boost, marketplace, ads, etc.
Instagram: an efficient way to present your products
If you want to showcase your products, then Instagram is the ideal social network for you. Released in 2010, Instagram is mostly dedicated to sharing photos and short videos. It has some tools to tweak the images. So, thanks to this platform, you will have more confidence in how to present and display your products. In other words, it is a perfect visual marketing tool. Aside from benefiting from a good product aesthetic, you will also get immediate feedback on Instagram. According to studies, engagement on Instagram is reportedly 50 times higher than on Facebook. Specifically, Instagram users are more likely to engage, “like,” share, or comment, than on Facebook, even though the number of users is lower than the latter.
YouTube: an effective way to advertise your products
In the past, we used to advertise our products in the media, but nowadays, the Internet has stolen the show. And as the best online advertising tool, there is nothing better than YouTube. This video-sharing platform currently has nearly 1.8 billion users. It is the perfect way to present and promote your business. Moreover, on YouTube, you have many options for professionals. There are ads like on Facebook. There is also link sharing in the description to redirect subscribers to your site. And most importantly, there is product placement by influencers. With YouTube, you don’t merely post a photo of a product. You can take the time to explain how it works. You can even test it for the audience, which is more useful in terms of persuasion.