The Marketing Plan

The basic elements of marketing

Although the marketing strategy is crucial to the success of a product launch, some companies tend to overlook it in favour of the product development method.

Accurately positioning your offer

This is about the company’s image in the eyes of consumers and with respect to its competitors.


Targeting the right customers

Identifying the ideal target customer is one of the most important elements of a marketing strategy.

Analysing the competition

Competitor analysis is essential for any business wishing to conduct market research.

The main types of marketing

The different forms and tools of marketing

Marketing tools are a variety of instruments and platforms that help companies achieve their goals through effective planning, execution, analysis and measurement of trade campaigns. It is one thing to invest in social, international and local SEO tools like Goaland’s PIM software, but it is quite another to properly use them. As a matter of fact, several techniques can help companies implement the right marketing strategies and measure their effectiveness, but these are usually difficult to control.

Content marketing

Video marketing


Voice marketing

Email marketing

Brand Marketing

Your brand is the cornerstone of your business!

Also referred to as visual identities, brands are used to distinguish a company’s products or services from those of its competitors. They allow customers to trace the origin of a product or service and are the basis of a company’s reputation.

Personal Branding

Corporate branding

Social Selling

Social marketing for e-commerce

The objective of social marketing is to improve brand image and boost advertising campaigns. It serves to showcase the brand’s social contribution to the public. The company’s approach to social marketing should be the use of marketing techniques and principles to improve the well-being of people and their environment, be it social, economic or physical.

Digital Marketing

The silver lining of digital marketing

Digital marketing increases the visibility of your company and makes it easier for you to find potential customers. In other words, it is the engine that drives traffic to your website!

Inbound marketing

Inbound marketing is a strategy based on the creation of content that attracts visitors and turns them into leads and therefore into customers.

Affiliate marketing

Affiliate marketing is an increasingly popular form of advertising, partly due to changing customer behaviour.

Mobile marketing

Mobile marketing is the development of several communication initiatives aimed at mobile phone users.

Event Marketing

Innovative ideas for event marketing

Event marketing should not simply consist of promoting an event. Instead, a company should use the full range of marketing and corporate communication methods at its disposal to promote its events. Only then we can talk about an event that is memorable, effective and unique. After all, the ultimate goal of these occasions is to increase visibility, online presence and brand awareness. Indeed, despite the huge advance in new software and technologies, interactions between the actors of the event industry remain crucial!